Here’s are new report and prediction from BIA Kelsey about the growth in local search revenue in the coming years.
LOCAL SEARCH REVENUE GROWTH
This report is even more impressive when you consider that most studies are predicting that local newspaper advertising spending will be flat for this same period of time.
The lesson is simple if you’re in brand marketing. Your local retailers are moving their money (and yours) from traditional to digital media at a substantial rate. And, they’re doing it for a very good reason, that’s where their consumers are spending their time.
You have to look at the tools and material you’re currently providing your retailers and ask yourself if what you’re doing is what they need. The answer in most cases is no. Most brand marketing portals are stuck in the 1990s. Lots of tools for print, next to nothing for digital.
Marketers who solve this problem will have a distinct advantage over their competitors, they’ll get more share of voice locally and therefore more sales.