Google local search is a great value to retailers. With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now. And, a retailer only pays when a customer clicks on their ad. Wonderful, except it’s difficult to explain how this all works to a very busy, non-technical retailer.
Google has been handicapped in their sales effort because they don’t have local sales people. Every week a retailer will get a call or a visit from a radio rep, a newspaper rep, an outdoor rep, a cable guy and probably a printer or two. No one walks in and says, “Hi, I’m from the internet, let me tell you how it works.”
Now, Google just announced free phone support for AdWord customers. Not quite a sales person but at least it’s a bit of help to local retailers.
Our belief is that brand managers have to work a little harder to help retailers understand the value of local Google search and the internet. It’s good for the brand and the dealer.
This new service from Google helps that effort.