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Are You Keeping Up with the Shift to Digital?

July 11, 2012

The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]

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Online Consumers Search for Store Coupons more than Brand Coupons

July 9, 2012

I always thought that consumers would have a product or brand in mind when they started their search for coupons or special offers online, according to this study I was wrong. Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions,according to [pdf] a ShopAtHome.com analysis of […]

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Connecting Print to Localized Landing Pages

July 2, 2012

There are lots of reasons to connect your local print advertising to local digital landing pages.   The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense to make […]

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Pinterest Goes Local Better Than Facebook?

June 29, 2012

Most brand managers are interested in social marketing even though the actual value of social is still difficult to document.   One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site.  Well, here is a study that starts to […]

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Go Local, Go Digital…Go Now

June 27, 2012

As print newspaper advertising continues its downward trend there are lots of questions about where to move those local advertising dollars.  The simple answer is to go online but online is a big place. Here’s a good chart from the IAB that may help you think through what it means to go digital locally. The […]

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Google+ Local Takes the Place of Places and Changes Everything, Again

May 31, 2012

Google is fun to watch.  Yesterday at the click of a button somewhere in the Google Complex they changed over 80 million Google Places pages to Google+ Local pages worldwide.  So what does that mean? There is a good article on Search Engine Land that gives us this, Here’s a brief overview of what’s new […]

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Let Your Dealers Help You Go Local Social

May 17, 2012

There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com US social media […]

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Tablet Computers Aren’t As Mobile As You May Think

May 11, 2012

Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing.   What you thought was true yesterday may not be true today.  As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. […]

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Mom’s and Mobile Go Hand in Hand

April 27, 2012

Winning the last three feet at retail has always been a difficult challenge for marketers.  Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it. […]

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Google Adword Campaigns by Zip Codes

April 9, 2012

If you’re responsible for a brand where your dealers have defined markets, Google Adwords has just made your life a lot better.  Google Adword campaigns can now be restricted to appear in specific zip codes, to match the exclusive markets you’ve given to your dealers. Above is a screen shot from Google’s blog entry explaining […]

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