Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. Yesterday we were relating tablet computers to smartphones, in that they were both considered to be mobile devices.
Now, should we be thinking of tablet computers as a replacement for laptops in the home?
This chart shows where in the home consumers are likely to use their tablet computers. The surprise for me here is the use in the home office. Could it be that tablets, with a keyboard, are replacing the desktop or laptop computer?
Hopefully there will be more studies to follow and we’ll get a better idea on how tablet computers are being used.
This is important as we build, host and maintain local landing pages and microsites for retailers. We not only have to be thinking of building landing pages and microsites for computers and smartphones but also flex the site to fit the 7″ tablet screen as well.
The good news is that we can build brand compliant landing pages customized by the dealer in a way that will fit all of the screens a consumer is likely to see them on. In fact, as a brand you have to address these kind of issues because there is no way your independent retailers are going to be able to keep up with all of these changes.
Local marketing is getting much more effective, you just can’t rest on your laurels.