Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online.
The number of mobile searches is going to surpass the number of searches done from desktop computers by 2015 and keep rising from there.
There are lots of reasons for this happening. Among them is the increase in smartphone ownership and the explosion that is taking place in the number of tablet computers consumers are now using.
The web is becoming mostly mobile and when it’s mobile we have a better idea of where the consumer is when they search for a product, brand, product category or dealer. So now, with the help of Google, we will be able to associate ads with consumers who are near a specific dealer looking for the dealer, our brand or product category.
It’s like being able to whisper in the ear of a consumer who we know is thinking about buying our product category. ” Hey our product is only two miles away and on sale, here’s a map.” Now, that is efficient.
We used to say that Google was the new Yellow Pages, now we can say Google Mobile is the new Google.
You should already be allowing your dealers to build and you host mobile landing pages in your ad builder.