Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers. We’ve come a long way since then. Now, we can almost can get into a consumer’s mind as they use their smartphone to search for a product.
I’ve seen these statistics many times but I borrowed this intersting graphic from a post on MarketingSherpa.com
These are amazing numbers as 68% of smartphone users will visit a nearby store after searching for a product or retailer from their smartphone. 32% will purchase in a nearby store.
So now you can use mobile ads to promote to a consumer who is thinking about buying one of your products and is standing or driving within close proximity to one of your best dealers. That’s really targeted marketing.
The best way to take advantage of this technology is to add the ability for your retailers to build mobile ads and corresponding mobile landing pages in your ad builder. Our system also hosts the landing pages so you can track the results and make it much easier to approve mobile ads for co-op reimbursement.
Mobile is much cheaper, better and faster than what we considered as targeted marking just a few short years ago.