There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation.
BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com
US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016,details BIA/Kelsey in a May 2012 forecast.
They further go on to predict that a good share of the social media budgets will be spent on local as shown in the chart above.
One of the major challenges for a national advertiser to develop a local social program is how labor intensive it can be to customize, place and monitor brand messages in so many places. A smart solution is to enlist the help of your independent dealers who are looking for things to post on their social tabs, walls and pages.
A modern ad builder portal is loaded with brand content suited for social sites, ready to be customized by the dealer and when hosted by the portal, tracking and monitoring the success and content is automatic. Make these microsites 100% co-opable and you’ve extended your reach into social without any additional labor costs and at the expense of local newspaper advertising which has lost much of its value over the last several years.
That’s the smart way to go local social.