Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter.
This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it.
On the bad side for marketers, your best printed point of sale piece may not hold a candle to the streaming video a mother may be watching on her cell phone about your competitor’s product.
The good news is that your competitor isn’t streaming great video on a mobile site yet for consumers, so there is still time to offer your retailers a mobile site that is loaded with great brand content and the local retailers compelling reasons to buy.
Do it right, mom’s watching.