Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This statistic is important as we decide on where to spend local ad dollars. Do the printed Yellow Pages attract more consumers than Google search? […]
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There is more than enough research to prove that digital media works in local markets, much better than traditional media. Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at MarketingCharts.com that further reports about SMBs; Asked which techniques […]
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It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on eMarketer.com In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]
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There is a growing awareness of how important paid, earned and owned media is to building a brand and recent articles are starting to share best practices. Here’s a link to a good article about images and social media from the IAB. From the article: Moving forward, it’s important to think about visual content for […]
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According to a blog post on MarketingCharts.com 47% of national brands plan on spending more on local advertising next year and only 8.6% plan on spending less. The post further speaks to where national brands intend to spend their money locally, According to the latest report, brands will be placing an emphasis on digital marketing, […]
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A recent study from eMarketer tells us that small and medium sized business are embracing digital advertising. The article further points out that today a small business, like an independent dealer, is more likely to spend time and money on Facebook then on newspaper advertising, Facebook has also emerged as a favored digital channel among these […]
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Here’s a link to a hard hitting blog entry and PowerPoint webinar presented by Rebecca Lieb for the Altimeter Group and published on the IAB site. Co-op Advertising: Digital’s Lost Opportunity from Rebecca Lieb First, she convincingly makes the case that local digital advertising is vastly under supported by most co-op programs. Then she explains why she […]
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There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs. There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]
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