According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year.
Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of marketers who said they planned to decrease spending: 3% for mobile and 2% for video.
They further report on how mobile budgets will be allocated in the coming years.
The takeaway is that there are going to be more dollars allocated to mobile and the biggest share of those dollars will go to mobile search. Makes a lot of sense based on how consumers are using their smartphones in the shopping process.
The real challenge for a marketer is in having a mobile friendly local landing page for all of the consumers who are in the mood to buy and need to be convinced to come into your dealer’s store.
It’s not good enough anymore to direct consumers to your brand site and then make them navigate through the process of finding a dealer’s address. Their on their mobile phones, you already know where they are and which one of your best dealer’s is nearby.
Give them what they want in a mobile format and give it to them fast or else they’ll move on to the next listing.
Your ad builder or marketing portal should be smart enough to allow dealers to build mobile landing pages from your approved templates. Templates that present your brand in a mobile friendly format and allow your dealers to add their unique local sales proposition. The system should host and monitor these sites so you can track and react to how each template performs.
The technology is here, it’s time to take advantage of it.