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Newspaper Ad Revenue’s Dramatic Decline

September 18, 2012

There are so many stories and charts about the dramatic decline in newspaper ad revenue recently that I really hope this is the last one I see for awhile. This chart is from with this comment, Over the past decade, lots of big newspaper companies have gone bust. But when you take a look at […]

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Newspaper Ad Revenue Continues to Fall

September 10, 2012

If you’re involved in retail advertising you have to be interested in how newspapers are doing.   Not very well according to this chart from Here is what the article reports, US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at […]

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Google Gives Your Dealers a Second Chance

September 7, 2012

Here’s a good image from the Gannett”s Online Marketing blog  that reminds me of a subject we haven’t mentioned lately, retargeting or remarketing. The idea is that if a consumer comes to one of your dealer’s sites or landing page, Google can identify that consumer around the Internet and show a banner ad from the […]

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Google Thinks Newspaper Ads Still Have Value

August 22, 2012

Here is an interesting tidbit from  It seems that Google is running newspaper ads like this in Canada. The message is that Google search works better than a newspaper ad.   The irony is clear. The takeaway is that as much as we write about how local advertising is moving toward digital, the move […]

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Retailers Need Help in Selling to Consumers Who are Showrooming

August 15, 2012

Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price.   If you’re a retailer, you naturally think this is a […]

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Google Sells More Paid Clicks for Less

July 23, 2012

When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s […]

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There is a Much Better Way to Advertise Locally

July 20, 2012

Reading all of the dismal  ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers […]

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Are You Keeping Up with the Shift to Digital?

July 11, 2012

The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]

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Go Local, Go Digital…Go Now

June 27, 2012

As print newspaper advertising continues its downward trend there are lots of questions about where to move those local advertising dollars.  The simple answer is to go online but online is a big place. Here’s a good chart from the IAB that may help you think through what it means to go digital locally. The […]

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You Think Social Marketing is Confusing, Look at Mobile

May 25, 2012

Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign.  Not to be outdone, published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]

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