There continues to be a disconnect, as a percentage, between where consumers spend their media time and where advertisers spend their media dollars. Not everyone is convinced that this should be a one for one comparison, as time spent doesn’t necessarily mean value to an advertiser. That being said, I’m stilled amazed at how much […]
Read MoreGoogle AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking phone number. This feature uses a Google call tracking number which displays for ads that receive at least 25 clicks within a […]
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