Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
Here’s a new report from e-Marketer that tells us what online tactics local businesses are using. The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. […]
Here’s are new report and prediction from BIA Kelsey about the growth in local search revenue in the coming years. LOCAL SEARCH REVENUE GROWTH This report is even more impressive when you consider that most studies are predicting that local newspaper advertising spending will be flat for this same period of time. The lesson is […]
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the […]
Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the major changes from 2007 until recently is the increased usage of social sites by small businesses, growing from 11% to 35%. Talking […]
With all of the attention lately about coupon sites, such as Groupon, it was interesting to see this study at MarketingCharts.com As we’ve seen in so many other studies, search engines are an important step consumers take on their way to purchasing a product. In this study they were trying to measure the value of […]
Google local search is a great value to retailers. With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now. And, a retailer only pays when a customer clicks on their ad. Wonderful, except it’s difficult to explain how this all works to […]
Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the internet in the next few years. Over a 10% growth in internet spending by 2015. And, it also shows that most of the dollars […]
Local search advertising is a phenomenal value for local retailers and national brands who help local retailers. Local search ad dollars hit only the most interested consumers in markets where there is a good retailer. Once you decide to help your retailers spend their money (and yours) on local search, the question is which search […]
According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict that we are fast approaching the tipping point where digital media will become the dominant segment of local advertising. Here’s why… To […]