Local search advertising is a phenomenal value for local retailers and national brands who help local retailers. Local search ad dollars hit only the most interested consumers in markets where there is a good retailer.
Once you decide to help your retailers spend their money (and yours) on local search, the question is which search engine is best.
>Our answer has always been to do a good job with Google before venturing off into other search engines. The overhead for adding another search engine to the mix hasn’t been worth the effort in the past.
When Bing first came along we thought things might change but it looks like Google has maintained its prominence and Bing’s growth has been at the expense of Yahoo and AOL.
Adding local search capability to your online ad builder for your retailers is a must, as consumers continue to shop online before going into a store.
Adding Bing to the mix is a nice to have but get Google up and running first.