A few weeks ago we reported on the value of a good landing page when it comes to your ROI.
This study shows us that moms are more interested in the product than they are about anything else, thank goodness. And, you can’t learn much about a product from a banner ad or a Google AdWord copy.
Google agrees and today they announced that they will add a quality score of the landing page to their overall quality score of an adwords campaign.
From their blog:
This is another good reason why in your ad builder or marcom portal you not only want to help your retailers design banner ads and adword campaigns, you should also help them build and track landing pages. It will help you with Google and consumers.