Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners
You are certainly welcome to click this graphic to enlarge it but it won’t help you in the least bit to understand it. The point is that mobile and social marketing are confusing and there is no end in sight, it will only get more confusing tomorrow.
The benefit of figuring this out is important because of the way consumers are shopping and researching for product information. They’re using their smartphones and that behaviour is growing every day.
As a consumer uses a smartphone to search for a product we know what is on their mind and where they are standing. So, it makes sense to provide information about our products and our nearby dealer to this consumer and not waste ad dollars on others who aren’t in the mood to buy and/or are nowhere near one of our stores. Target marketing doesn’t get any better than this.
Unfortunately we can’t expect our dealers to figure this out, we have to do it for them. Then we have to give the them tools to customize our brand message with their story, host the landing page for them so as to track the results and then place the media, all in one step. And, make it co-opable so they’ll be encouraged to move dollars from old media to more effective new media.
The same goes for social and search and most things digital.
The good news is that we can do all of this for them right now.