If you’re involved in retail advertising you have to be interested in how newspapers are doing. Not very well according to this chart from MarketingCharts.com Here is what the article reports, US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at […]
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Here’s a good image from the Gannett”s Online Marketing blog that reminds me of a subject we haven’t mentioned lately, retargeting or remarketing. The idea is that if a consumer comes to one of your dealer’s sites or landing page, Google can identify that consumer around the Internet and show a banner ad from the […]
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This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at ReflectionsofaNewsosaur.com First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012. Ouch! Secondly, preprinted inserts have […]
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Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product. That certainly is one reason why mobile should be a part of your strategy. But, […]
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We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]
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Here is an interesting tidbit from Mashable.com It seems that Google is running newspaper ads like this in Canada. The message is that Google search works better than a newspaper ad. The irony is clear. The takeaway is that as much as we write about how local advertising is moving toward digital, the move […]
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Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price. If you’re a retailer, you naturally think this is a […]
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Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos. I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today. Here’s a drawing from a very good article on Search […]
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Here’s another study that confirms what I think is obvious. If you want a digital ad to be more relevant simply make it more localized and the best way to do that is to collaborate with your local dealers. This chart is from an IAB study where they first of all learned that 70% of […]
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Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only…versus Non-Web Influenced. The report is titled “US Cross-Channel Retail Forecast, 2011 – 2016“. For manufacturers and their local retailers who […]
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