Social media is still a work in progress and most marketers responsible for retail advertising are taking a wait and see attitude. Here is a chart from eMarketer.com that demonstrates how popular social is with moms. That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year […]
As print newspaper ad revenue is trending down, online ad revenue is on an upward track after a brief dip for the recession. The chart is from a blog post on IAB.net and clearly shows that the growth in online ad revenue is roaring ahead after a dip in 2008. “The year-over-year growth between Q1 […]
It seems to be a never ending story, the decline of ad revenue for newspapers. Here’s the latest from the Newspaper Association of America. You can read more at MarketingCharts.com but this pretty much sums it up, Print revenues have now halved (in absolute dollars) since 2006, according to NAA figures. After a period of mild […]
Over the past several years the percentage of consumer time spent watching television and the percentage of advertisers budgets spent on television have matched each other fairly well. Last year (see blog post) 43% of media consumption time was spent on television and 42% of ad budgets were spent on television. But there are signs that perhaps […]
This is becoming a favorite metric for tracking the transition of ad spending from traditional to new media. Mary Meeker of KPCB is the author of this slide and you can see her entire presentation here. There shouldn’t necessarily be a one to one ratio in time spent with media to percentage of ad spend with that […]
Showrooming is a new phrase used to describe consumers who use their smartphone or tablet computers while they are in the store to find a better price and buy elsewhere. Earlier we blogged about how Target wants to sell only unique products to defeat the practice and they have the muscle to demand that from […]
Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]
The printing business has suffered enough in the last few years and didn’t need anymore bad news, but here are the revised shipments numbers from the Commerce Department as reported on Whattheythink.com You don’t have to study this chart (click to enlarge) to understand the overall message, printing isn’t what it used to be and […]
The Interactive Advertising Bureau (iab) just released a study about multi-screen users and has some good information about how consumers are distracted as they watch TV while they simultaneously surf the Internet on a second device. The real danger here is that television commercials become less effective as consumers tune out during breaks in the […]
Marketing today is in a constant state of change as we have to keep a watch on consumer behavior and the new technologies that have an impact on the way consumers shop. Here’s a chart from EdisonResearch.com that should remind us how much things have changed in the last few years. If you sell to […]