Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything, again. Well, Dish Network is dishing out a major disrupter to television advertising, it’s called Auto Hop. According to this article on NewYorkTimes.com Auto Hop […]
There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com US social media […]
Target marketing used to mean sending a direct mail postcard to households of a certain income level that were close to one of your best retailers. We’ve come a long way since then. Now, we can almost can get into a consumer’s mind as they use their smartphone to search for a product. I’ve seen […]
Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. […]
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number of mobile searches is going to surpass the number of searches done from desktop computers by 2015 and keep rising from […]
I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out information about local outlets for their favorite products. So I was really fascinated to read about how Green the printed […]
Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal for dealers to post your content on their Facebook page is a must. Once you have your Facebook execution […]
Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it. […]
Things are already bad enough at your local newspaper’s office with subscriptions continuing to fall and the print ad revenue falling right along with it. Now from a blog post at Newsosaur, we see that newspapers aren’t keeping up with the growth in digital advertising. All along the idea has been that local newspapers […]
Here’s are some interesting survey results from a recent eMarketer.com blog post. For years coupons were the exclusive property of the print world and old habits are hard to change. Now, according to this research, it takes combining mail, magazines and newspaper coupons to come up with a percentage of consumers who prefer something else over […]