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Do you have Uber Control over your Advertising?

December 6, 2013

Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and unfortunately the in-bound callcenter, dealers and online customer service all feel the heat. Upset dealers and injury to the brand are likely the result if not corrected quickly. […]

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Why are co-op programs lagging so far behind in offering digital options?

October 31, 2013

Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print.  It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses.  Agencies said it was […]

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How to talk about New Media options with your Channel Partners

August 27, 2013

  This is a tough one. On one hand, there may be small media markets where your dealers insist they are best reached by a small newspaper. Rural markets would be one example. While that may be true to some extent, those rural markets have also seen a tremendous growth in online usage, while all […]

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Leverage Owned and Earned Media easily with your Channel

July 23, 2013

  Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]

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Todays biggest challenge for CMO’s

June 5, 2013

The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey by Accenture reported that.  They surveyed over 400 senior marketing officers in 10 countries and found that 7 in 10 CMOs expect the marketing function to […]

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Owned Media is a Big Hit with Dealers

May 10, 2013

Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]

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Paywalls Still in Doubt

April 29, 2013

If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on that shows that consumers shopping for a car are as likely to be influenced by […]

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Google AdWords vs. Printed Newspaper Ads

April 10, 2013

Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]

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New Ad Builder Resource Offered by JGSullivan

April 9, 2013

JGSullivan has launched a new resource to help brand marketers improve their current Ad Builder programs. It’s called the Ad Builder Effectiveness Audit.  Unlike an IRS audit, this one is fast, fun and useful. We’ve boiled down 17 years of Ad Builder experience across many industries into 29 questions across four key leverage points.  Answer the […]

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