Ok, Digital Isn’t Always Better Than Paper

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Here is a funny reminder that as much as we think about moving from traditional to digital media paper will never go completely away…

Leo Burnett’s ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on the fridge, plays sudoku with a pencil and draws pictures on a paper pad with her daughter.

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