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Retailers Need Your Help Going Digital

November 7, 2012

As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]

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Social Media Works Better with Images Posted by Dealers

November 2, 2012

There is a growing awareness of how important paid, earned and owned media is to building a brand and recent articles are starting to share best practices.  Here’s a link to a good article about images and social media from the IAB. From the article: Moving forward, it’s important to think about visual content for […]

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47% of National Brands Plan to Spend More Locally Next Year

November 1, 2012

According to a blog post on 47% of national brands plan on spending more on local advertising next year and only 8.6% plan on spending less. The post further speaks to where national brands intend to spend their money locally, According to the latest report, brands will be placing an emphasis on digital marketing, […]

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Newspapers Get More Ad Share Than They Deserve

October 31, 2012

The Reflections of a Newsosaur blog has an interesting post on newspaper ad share vs. audience.  He documents how newspaper readership is going down, faster than their ad share is shrinking. From the blog: The good news for newspapers in the above data is that they have clung to far more advertising share than their share of […]

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Dealers Are Going Digital Without Much Help From Brands

October 26, 2012

A recent study from eMarketer tells us that small and medium sized business are embracing digital advertising. The article further points out that today a small business, like an independent dealer, is more likely to spend time and money on Facebook then on newspaper advertising, Facebook has also emerged as a favored digital channel among these […]

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Co-op’s Digital Opportunity

October 22, 2012

Here’s a link to a  hard hitting blog entry and PowerPoint webinar presented by Rebecca Lieb for the Altimeter Group and published on the IAB site. Co-op Advertising: Digital’s Lost Opportunity from Rebecca Lieb First, she convincingly makes the case that local digital advertising is vastly under supported by most co-op programs.  Then she explains why she […]

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What Are You Doing With the Media You and Your Dealers Own?

October 17, 2012

There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs.  There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]

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Mobile Spending On The Rise With SMBs

October 8, 2012

According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year. While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because […]

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A Good Mobile Site Beats a Good App

October 1, 2012

Here is some good news for brand marketing managers who are working with limited budgets and have a plethora of options to spend money and time on.   According to this study mobile consumers prefer to use a mobile website over an app when using their phone to shop.   With this chart you can […]

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Mobile Ads and Your Dealer Channel

September 28, 2012

Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of […]

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