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Free Digital Marketing is What’s Really Hurting Local Newspaper Ad Sales

September 12, 2012

If you’re involved with retail advertising and you’re spending most of your time, money and effort helping your dealers spend money on newspaper advertising you should rethink your strategy.  Look at this chart from a blog post at Reflections of a Newsosaur. From the blog post: Thus, print sales in the first half of this […]

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Google Gives Your Dealers a Second Chance

September 7, 2012

Here’s a good image from the Gannett”s Online Marketing blog  that reminds me of a subject we haven’t mentioned lately, retargeting or remarketing. The idea is that if a consumer comes to one of your dealer’s sites or landing page, Google can identify that consumer around the Internet and show a banner ad from the […]

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Preprinted Inserts are a Bigger Piece of a Much Smaller Pie

September 5, 2012

This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012.  Ouch! Secondly, preprinted inserts have […]

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Mobile Works for Couch Potatoes Too

September 4, 2012

Local advertising is continually changing and mobile should be a big part of your plans going forward.  Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product.  That certainly is one reason why mobile should be a part of your strategy.  But, […]

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Dealers Believe in Digital Advertising, Do You?

August 23, 2012

We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising.  Here’s a chart from that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]

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Retailers Need Help in Selling to Consumers Who are Showrooming

August 15, 2012

Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price.   If you’re a retailer, you naturally think this is a […]

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Paid Media Meets Owned Media on a Landing Page

August 13, 2012

Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos.  I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today.  Here’s a drawing from a very good article on Search […]

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Majority of Sales will be “Web-Influenced” in 2015

August 3, 2012

Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only…versus Non-Web Influenced. The report is titled “US Cross-Channel Retail Forecast, 2011 – 2016“.  For manufacturers and their local retailers who […]

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Location, Location, Location Based Marketing

August 1, 2012

Local marketing is changing as fast as consumers are searching for local information via their smartphones.  This chart is an indication of how fast location based marketing should be growing in your budget. From an article on In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]

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From Ringing a Cash Register to Ringing a Smartphone

July 30, 2012

We used to talk about advertising campaigns in terms of what would “ring the cash register.”  Now retailers are looking at other ways to take an order, like via mobile and desktop computers.  Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]

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