This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at ReflectionsofaNewsosaur.com First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012. Ouch! Secondly, preprinted inserts have […]
Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product. That certainly is one reason why mobile should be a part of your strategy. But, […]
We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]
Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price. If you’re a retailer, you naturally think this is a […]
Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos. I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today. Here’s a drawing from a very good article on Search […]
Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only…versus Non-Web Influenced. The report is titled “US Cross-Channel Retail Forecast, 2011 – 2016“. For manufacturers and their local retailers who […]
Local marketing is changing as fast as consumers are searching for local information via their smartphones. This chart is an indication of how fast location based marketing should be growing in your budget. From an article on emarketer.com In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]
We used to talk about advertising campaigns in terms of what would “ring the cash register.” Now retailers are looking at other ways to take an order, like via mobile and desktop computers. Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]
When we think about local advertising Google search has a lot going for it. It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot. Now we learn that the cost per click, year over year is going down, not up. What’s […]
The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]