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Shift in Ad Budgets to Earned/Owned Media

April 6, 2012

Advertising  is in the middle of a huge evolution/revolution.  Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on According to a February report from the Society of Digital Agencies (SoDA), digital marketers worldwide are investing a greater portion of their total marketing budget online this year, which […]

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Host It or…Nothing

April 3, 2012

Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]

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Local Digital Advertising Spending Growing in Double Digits

April 2, 2012

Local advertising spending will grow, according to local advertising research firm BIA/Kelsey, from $136.2 billion this year to $151.3 billion by the end of 2016.  Most of that growth will come from local digital advertising as traditional local advertising will remain flat. The article further adds, According to BIA/Kelsey CEO Tom Buono, much of this local […]

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Integration of Big Data is a Big Deal

March 20, 2012

As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on and quite nicely matches the issues we […]

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Grow and Control

March 6, 2012

I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future.  Here’s a real bonus in that it’s a single chart from that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]

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Don’t Wait, It’s Free!

March 2, 2012

Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and  mobile apps to enhance the shopping process […]

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Today Brand Data Syndicates without Media Costs

February 22, 2012

There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry.  The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]

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App or Browser? Browser Wins with Consumers for Shopping.

February 9, 2012

I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally.  You certainly have the print mediums covered and are probably dabbling in the digital.  Or, like some of our clients, are really into digital.  Well, here’s a reason to add mobile landing pages to the list of projects […]

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The Internet of Things

February 2, 2012

When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012.  This phrase refers to the notion that things can communicate to us and other things via the Internet.  Just imagine if your car told you about a fuse about to blow; […]

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Online Will Outpace Print Spending in 2012, Finally.

January 20, 2012

We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen.  Consumers have been spending far more time online gathering […]

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