Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
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Local advertising spending will grow, according to local advertising research firm BIA/Kelsey, from $136.2 billion this year to $151.3 billion by the end of 2016. Most of that growth will come from local digital advertising as traditional local advertising will remain flat. The article further adds, According to BIA/Kelsey CEO Tom Buono, much of this local […]
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As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we […]
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I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
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Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and mobile apps to enhance the shopping process […]
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There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]
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I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
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When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us and other things via the Internet. Just imagine if your car told you about a fuse about to blow; […]
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We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen. Consumers have been spending far more time online gathering […]
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Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose, quickly. Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that smartphones […]
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