Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose, quickly. Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that smartphones […]
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Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
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Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
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Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar code of a product they are interested in buying. Amazon then provides a description of the product and an easy way for […]
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It’s going to be very interesting to watch the growth of tablet computer usage during the next several months as Amazon and others are coming out with cheaper, better and faster tablets every week or so. Here’s where things stand now according to comScore: For the record, non-computer device usage last quarter was 6.2%, so […]
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It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]
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This week Amazon is expected to announce a new tablet computer for under $200. I can’t find a picture of it anywhere, but it is supposed to look like this Blackberry Playbook. It’s expected to be a 7 inch screen and will run Google’s Android software. It’s going to be a big hit this Christmas […]
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Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
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So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
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There is a continuing shift in ad dollars to digital advertising at the expense of print budgets, as marketers track consumers shifting away from reading newspapers. In 2011 about 20% of ad spending will be for digital. Even though this chart indicates a rather dramatic shift in ad dollars from traditional print media to online […]
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