How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site GoogleInsights.com Here is one of the many insights they share with regard to consumers who are shopping […]
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Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]
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Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]
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The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on the local level. I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author, Greg […]
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Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]
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Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]
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Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]
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I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]
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Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This statistic is important as we decide on where to spend local ad dollars. Do the printed Yellow Pages attract more consumers than Google search? […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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