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Consumers Tire More Easily Online

March 20, 2013

How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site Here is one of the many insights they share with regard to consumers who are shopping […]

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What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

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Facebook Newsfeed Ads Work for Retailers

February 13, 2013

Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]

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The Internet Makes Local Marketing Much More Challenging

February 12, 2013

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at and thought it was worth sharing. The author, Greg […]

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Where To Spend Your Digital Ad Dollars in 2013

February 11, 2013

Lots of discussion about moving ad dollars to digital and where to spend those dollars.  Here’s a chart from that predicts where the digital emphasis will be in the coming years.   From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]

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Earned and Owned Media Merge on a Dealer’s Landing Page

January 25, 2013

Here is a very good article from that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]

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Social Media Usage on the Rise for SMBs

December 10, 2012

Here’s a recent report from that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]

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Internet Ad Spend Beats Print, Finally

December 3, 2012

I can’t believe it’s taken this long but we’re  finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]

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1 in 3 Google Searches Are About Local Information

November 24, 2012

Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract more consumers than Google search? […]

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Google Ad Revenue vs. Print Ad Revenue

November 14, 2012

Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]

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