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A recent study by Borrell Associates entitled Local Ads Moving to Social Networks found that 20% of the ad spend on social networks was from local advertisers. They were surprised as most of us are at thinking that a local retailer could be so savvy to so quickly tap into this phenomenon. They go on […]
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A Harris Poll study came out recently and found that the top two methods adult consumers use for gathering information for a purchase decision were using a website (36%) followed by talking to a salesperson (22%) at a local outlet. By comparison the very hot social networking websites like Facebook are only at 4%. If […]
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