A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his […]
There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it. We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers. This […]
Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts […]
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her […]
I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of how much time consumers are spending […]
Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]
At first you might think that heavy social media users would use email less because they found another way to communicate but a recent informal study from The Nielsen Company found the opposite to be true. It starts to make sense that it would increase email usage because so many of the Facebook and other […]
Here’s a study that was trying to measure what tweeters are saying about brands. It looks like 52% of tweets that mention a brand and then express a sentiment about that brand are positive sentiments. This is good news for marketers but so far I can’t find too much more about this study to really […]