Social Media

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It's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.

November 24, 2009

Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers.  They’ve really cut back on newspaper and […]

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Internet-enabled TVs to Make a Big Difference in Local Advertising?

November 23, 2009

A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]

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Twitter Shows Big Decline in Unique Visitors

November 20, 2009

Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet.  Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]

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Think Beyond Your Brand Site and Deportalize Your Content

November 16, 2009

Here are the slides from a presentation at the recent  Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place. Here’s his […]

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Social Network Ad Leads to Using Search Engines

November 11, 2009

There is an interesting study out from ROI Research and Performics  about how consumers learn about a product on a social network site and how they react to it. We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers.  This […]

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Lots of Tweets Coming From Very Few Twitterers

October 30, 2009

Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study.  Harvard took a  random sample of  300,000 Twitter accounts […]

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Martha Stewart’s Omnimedia Message

October 26, 2009

I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach.  She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment.  I was impressed.  Apart from many stories about epicurean adventure, Martha made a very compelling case for her […]

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SMBs are Thinking About the Internet, They Get It

October 23, 2009

I keep my eye out for studies that give us some indication of what small and medium sized businesses are doing on the internet. This chart is from the BIA/Kelsey Local Monitor study and gives me the feeling that companies just like your independent dealers understand the value of  how much time consumers are spending […]

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Low CPMs Stall Ad Spend

October 13, 2009

Actually, I stole my headline from this recent article from e-Marketer, “Low CPMs Stall Social Netword Ad Spend” Here’s one of the main charts from the article that dramatizes the point. The basic idea here is that there are a lot of impressions available on Social Networks but not a lot of advertisers are there […]

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Social Media Increases Email Usage

October 6, 2009

At first you might think that heavy social media users would use email less because they found another way to communicate but a recent informal study from The Nielsen Company found the opposite to be true. It starts to make sense that it would increase email usage because so many of the Facebook and other […]

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