I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social […]
As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore. Facebook for […]
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers. This dealer microsite is linked to directly from the dealer locator results page. It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer […]
According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own […]
Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money. Not unlike the revenue model question newspapers are asking their readers for online newspapers. Display advertising is the big winner with 62% very […]
One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local. As it gets more local, from an advertising point of view, it starts to act more like a local newspaper in that we know where the reader is. (Who knew back […]
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk […]
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself. Then, I tried it for a product […]
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and […]