Women Prefer Ads Over Subscription for Social Network Sites

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Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money.  Not unlike the revenue model question newspapers are asking their readers for online newspapers.

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Display advertising is the big winner with 62% very comfortable with that approach and the subscription model the big loser with 49% saying they wouldn’t pay to go to the site.

It’s the same story for newspapers, where not surprisingly people like to read online newspapers for free and don’t mind the idea of running ads on the site.   Maybe there is good news here for advertisers in that consumers understand the concept and don’t have negative feelings about online ads, much like they’ve accepted print ads in newspapers.

Advertising on social networks is sure to happen and because they don’t have to keep paying for the “old model” like newspapers have to keep paying off their printing presses, things should work out very well for social media sites.

So, get ready to build the tools for your dealers to advertise locally on sites like Twitter and Facebook.  It will be very cost-effective.

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