Social Media
Don't Ask.com Anymore
The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which is to be nimble. AskJeeves and then Ask.com hit the market with a lot of fanfare and when […]
Read MoreFacebook Dominates Display Ad Impressions
First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
Read MoreGoogle Places New Emphasis on Local Search
One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
Read MoreWhat's Important for Dealer Social Sites?
Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]
Read MoreConsumers Prefer E-Mail Delivery of Retailer Promotions
Here’s a study from CrossView that indicates that consumers prefer to get retailer promotion information from an e-mail and surprisingly web site, newspaper and social media are way down the list. I think the key word here is “delivery” of retailer promotions. Not to be confused with how a consumer learns about a promotion. So […]
Read MoreFacebook Finally Shows a Little Weakness
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]
Read MoreBuilding a Social Media Plan for Your Company
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand. Here’s a study that will give a practical checklist for what you should be thinking about right now. Of the […]
Read MoreWill Social Replace Search?…NO
Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was conducted by PowerReviews and the e-tailing group and it tells us that online shoppers don’t think too much of […]
Read MoreYahFace Changes Everything?
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]
Read MoreFacebook Beats Yahoo for Ad Impressions
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that […]
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