First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]
Here’s a study from CrossView that indicates that consumers prefer to get retailer promotion information from an e-mail and surprisingly web site, newspaper and social media are way down the list. I think the key word here is “delivery” of retailer promotions. Not to be confused with how a consumer learns about a promotion. So […]
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand. Here’s a study that will give a practical checklist for what you should be thinking about right now. Of the […]
Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was conducted by PowerReviews and the e-tailing group and it tells us that online shoppers don’t think too much of […]
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to Yahoo.com and access your Facebook interactions right alongside the news, weather and other RSS feeds you’ve organized for […]
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that […]
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way […]