AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page.
The number one reason is that retailers look upon a Facebook page as an advertising tool and that has a lot of ramifications. Print newspaper readership continues to drop and alternative methods for local advertising like Facebook are becoming more important to local advertisers.
In fact, 41% of SMBs responding to the survey have a Facebook page vs. 27% a year ago. That’s phenomenal growth.
If you’re responsible for helping local retailers promote your products and themselves locally, it’s definitely time to include brand content for Facebook pages in the mix. Traditional media is still important and shouldn’t be ignored but social has arrived.