According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the […]
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Last week Facebook’s new Send button launched on about 50 major websites including People, Orbits, WSJ, Huffington Post and 800-Flowers. Similar to the Like button, it lets your customers share your content. But instead of posting your page to their own Facebook page, your site visitors can share your content via a private Facebook message […]
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Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the major changes from 2007 until recently is the increased usage of social sites by small businesses, growing from 11% to 35%. Talking […]
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According to this recent study from Deloitte… What’s really interesting in this study is that once on a social site consumers are expecting to find product information and promotions. Reports like this confirm what we hear retailers telling us about how local advertising is changing. It’s not just about running newspaper ads anymore, they need […]
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Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the internet in the next few years. Over a 10% growth in internet spending by 2015. And, it also shows that most of the dollars […]
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According to a recent report from BIA/Kelsey local digital ad growth is to almost double by 2015, growing from $21.7 billion in 2010 to $42.5 billion in 2015. They go on to predict that we are fast approaching the tipping point where digital media will become the dominant segment of local advertising. Here’s why… To […]
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If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that newspapers just aren’t what they used to be, they are still significant but you can’t ignore a close to 50% […]
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AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising tool and that has a lot of ramifications. Print newspaper readership continues to drop and alternative methods for local advertising like Facebook are becoming more […]
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Social media is popular, we just don’t know how important it is to the purchase process and therefore we don’t know how much time, effort and money we should be spending on social media. Here’s another report that indicates that social sites are important to online purchase decisions. Search is important by itself, I think […]
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Here’s an interesting report on what advertisers think is going to happen in digital marketing in 2011 as compared to what agencies think. The first point this chart makes is that in 2011 most everyone agrees there will be an increase in spending on digital marketing. The only substantial predicted decline is in Display, where […]
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