Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot, it’s rather expensive to get started if you’re an independent retailer. The minimum spend per month is set at $5,000. That’s a bit […]
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
We keep seeing examples of how local advertising is changing. Google + just launched their local pages for small businesses. This was expected ever since Google + was launched as a direct competitor to Facebook. Now it looks like Google is connecting the data in a dealer’s Places Page to their Google + Page. Lots […]
The value of Facebook is much greater than its cost to advertisers. Here is an insightful article about Ford Focus and Facebook from the Wall Street Journal Online. One major takeaway from the article is that Facebook did a fantastic job for Ford via a free page on Facebook that went viral. Who needs to […]
The way we think about local advertising is changing every day and here’s a really smart idea from Walmart that makes that point. From the Walmart national Facebook page a consumer enters their zip and finds their local store and local deals. The promotions a consumer finds on their local Walmart page are controlled […]
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel partners are using social media to reach their customers. Obviously, SMB’s are active users of our clients’ Ad-Builder/MarCom portals so this is particularly […]
Just when you thought you were keeping up with all the changes in local marketing, Facebook comes up with a new way for you to get the news and therefore a new place for advertisers to reach consumers. It’s called Facebook Editions and it basically acts as a Facebook site for a newspaper. The […]
Here’s another in a long line of studies documenting the shift and growth in local advertising from traditional media to digital media. This study was done by BIA/Kelsey and they report that, “SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent […]
Here’s a graph from Forrester Research that should help you plan you marketing budget for next year. To put these numbers in perspective to today, Forrester tells us that by 2016 the $76.6 billion spent on Interactive is equal to what is spent on television advertising this year. Search and display make up the bulk […]