So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
Just to add to the confusion in local marketing, Google+ will have pages for local dealers. In case you haven’t heard, Google+ is Google’s new competitor to Facebook. Google+ is in beta now and Google claims it will do what Facebook does plus, among other things, have the additional capability to segment your friends into […]
Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
Recently we’ve had discussions about older (think wealthier) people paying attention or not paying attention to brand pages on Facebook. Well here is a recent study that shows the older folks are starting to pay more and more attention to brands. The 35 – 54 year old group since September of 2010 has shown quite […]
Facebook has become an important part of local advertising for many of your retailers. It’s relatively easy to setup a page, it’s free and it’s popular. The challenge is keeping it interactive and that takes time, effort and good content. We’ve been asked many times how often a retailer should post something new on their […]
Here’s a new report from e-Marketer that tells us what online tactics local businesses are using. The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. […]
Here’s are new report and prediction from BIA Kelsey about the growth in local search revenue in the coming years. LOCAL SEARCH REVENUE GROWTH This report is even more impressive when you consider that most studies are predicting that local newspaper advertising spending will be flat for this same period of time. The lesson is […]
Facebook continues to add more functionality that makes it more appealing for small businesses to have a presence on Facebook and more important for brand managers to help with the process. Facebook just announced the ability to tag products in photos on fan pages. We’ve had the ability to tag people in photos for sometime […]
According Social Media Examiner’s 2011 Social Media Marketing Industry Report, about seventy percent of SMBs say that social media is important to their business. Facebook was listed as the top social media tool followed by Twitter, Linkedin and Blogs. Generating more business exposure was cited as the top advantage of social media marketing. Other benefits […]
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the […]