I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
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What an advertising world we live in. Twitter and Facebook are awash in consumers spreading the word about local news, sports, products and themselves for free. Printed newspapers are consistently losing readership, subscriptions and ad revenue, so now newspapers must charge for their online content. Several days ago Gannett Publishing announced that they will start […]
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There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]
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As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move back to the forefront. Maybe we’ve hit that point. This came to mind because of an article I was reading […]
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Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So, while most of you have already heard about Pinterest.com, I just want to go on record to say that this could really […]
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The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of time on Facebook, the pages are free, so it all adds up to a great ROI. But, we still have a long way to […]
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I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
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We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the printing industry and they recently published this chart. It’s easy to see the downturn in the industry over the last several years […]
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Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you’re […]
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We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen. Consumers have been spending far more time online gathering […]
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