Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs.
Well, now there is another reason to watch and wait, Nielsen is showing a huge decline in unique Twitter visitors this past month.
To be fair, 18.9 million is still a huge number of unique visitors and because of different methodologies other sources aren’t showing such a huge decline, but everyone is showing a decline. And, these reports don’t reflect the number of people who access Twitter thru third- party apps, mobile phones, for example.
So now we watch some more. Is this month an anomaly? Or, has the cool factor worn itself out and tweeting about random thoughts is getting to be more of a pain than it’s worth?