I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a different story.
I think the statistic that is the most telling is that 66% pay bills online. Paying bills online takes a lot of confidence in the system and proves that you can do business with these people online. Which is a good thing since this demographic has the money.
And, if you don’t sell directly online notice that 67% do research online which is also good if you have a good web site and are connected to your local retailers.