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Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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Todays biggest challenge for CMO’s

June 5, 2013

The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey by Accenture reported that.  They surveyed over 400 senior marketing officers in 10 countries and found that 7 in 10 CMOs expect the marketing function to […]

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Going Digital to Save Money

March 25, 2013

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]

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What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

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Traditional Media Ad Spend Continues to Decrease

February 20, 2013

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]

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Time to Rethink How Local Digital Media Works

February 14, 2013

Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today.  So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]

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Facebook Newsfeed Ads Work for Retailers

February 13, 2013

Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]

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The Internet Makes Local Marketing Much More Challenging

February 12, 2013

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at and thought it was worth sharing. The author, Greg […]

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Where To Spend Your Digital Ad Dollars in 2013

February 11, 2013

Lots of discussion about moving ad dollars to digital and where to spend those dollars.  Here’s a chart from that predicts where the digital emphasis will be in the coming years.   From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]

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Marketers Lowering Traditional Media Ad Spend

February 5, 2013

Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013.   This information is from an article on Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]

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