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Consumers Use Social Media to Track Brand Info

February 4, 2013

Here’s another study that indicates consumers use social networks to track brand information.  This chart and information is from an article on 44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on […]

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Earned and Owned Media Merge on a Dealer’s Landing Page

January 25, 2013

Here is a very good article from that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]

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Catalogs Have More Influence on Shoppers Than Social Sites

January 17, 2013

Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online.  It’s comparing apples to oranges. Click image to enlarge this interactive chart. This chart comes from The Baynote Blog and makes this point: The survey was fielded by the […]

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Newspaper Then Online Most Popular Media Ad Buys for Dealers

January 14, 2013

Here’s a very recent report on what media small businesses are using locally to promote themselves. The chart is from a study done by Borrell Associates, the article you can read is from where they go on to explain that: Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still […]

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Digital Ad Spend Will Be 25% of Total Spend in 2016

January 10, 2013

Here’s a chart from that tracks the growth in digital ad spend worldwide and shows it as a percentage of total ad spend.   By 2016 digital will makeup 25% of the total ad dollars spent: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer […]

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Auto Advertising in Printed Newspapers Skidding to a Stop?

January 9, 2013

We’re keeping an eye on the movement of local advertising dollars from traditional media to digital and here’s another report that confirms the extent of the transition.   Now we quickly remind everyone that we’re dealing in billions of dollars here so there is still a decent amount of revenue for printed newspapers, but the […]

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Google+ Making Connections Whether You Like It Or Not

January 4, 2013

Google+ is trying even harder in 2013 to catch up with Facebook and they plan on doing it by making connections you may not like. According to a recent article in The Wall Street Journal, Some users of Google’s services are startled to learn how far the integration can reach. Sam Ford, a 26-year-old Navy […]

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Facebook Users are Willing to Share Product Information

January 2, 2013

Giving your independent dealers information about your products that they can post to their Facebook sites is a good idea. Here’s why according to an article on A July 2012 survey of Facebook users in the US by social commerce service provider 8thBridge found that while a substantial number of respondents did not share info about […]

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Social Media Usage on the Rise for SMBs

December 10, 2012

Here’s a recent report from that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]

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Build Apps or Mobile Sites?

December 5, 2012

Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success.  On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results.  Here’s a great report from that […]

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