We’re keeping an eye on the movement of local advertising dollars from traditional media to digital and here’s another report that confirms the extent of the transition. Now we quickly remind everyone that we’re dealing in billions of dollars here so there is still a decent amount of revenue for printed newspapers, but the […]
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Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]
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Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success. On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results. Here’s a great report from BusinessInsider.com that […]
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There is a lot to be said about the value of owned and earned media online and what drives their value is great content. Here’s a chart that appears in an article on eMarketer.com that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]
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I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]
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Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This statistic is important as we decide on where to spend local ad dollars. Do the printed Yellow Pages attract more consumers than Google search? […]
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There is more than enough research to prove that digital media works in local markets, much better than traditional media. Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at MarketingCharts.com that further reports about SMBs; Asked which techniques […]
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It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on eMarketer.com In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]
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