Local marketing is changing as fast as consumers are searching for local information via their smartphones. This chart is an indication of how fast location based marketing should be growing in your budget. From an article on emarketer.com In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]
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We used to talk about advertising campaigns in terms of what would “ring the cash register.” Now retailers are looking at other ways to take an order, like via mobile and desktop computers. Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]
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The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]
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Most brand managers are interested in social marketing even though the actual value of social is still difficult to document. One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site. Well, here is a study that starts to […]
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Mobile search is special for those of us involved with local advertising as we can target to consumers who are looking for our product and are in close proximity to one of our best stores. Target marketing doesn’t get much better than that. What makes it even more appealing is that Google owns the […]
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This is becoming a favorite metric for tracking the transition of ad spending from traditional to new media. Mary Meeker of KPCB is the author of this slide and you can see her entire presentation here. There shouldn’t necessarily be a one to one ratio in time spent with media to percentage of ad spend with that […]
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Showrooming is a new phrase used to describe consumers who use their smartphone or tablet computers while they are in the store to find a better price and buy elsewhere. Earlier we blogged about how Target wants to sell only unique products to defeat the practice and they have the muscle to demand that from […]
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Over the past 15 years the Internet has had a major impact on traditional advertising media. Printed newspapers, Yellow pages, direct mail, magazines, brochures and more have seen consumers and advertisers move online. During this period television viewership and advertising has stayed strong in spite of the Internet. Well, now television advertising is going to […]
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Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]
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The Interactive Advertising Bureau (iab) just released a study about multi-screen users and has some good information about how consumers are distracted as they watch TV while they simultaneously surf the Internet on a second device. The real danger here is that television commercials become less effective as consumers tune out during breaks in the […]
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