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47% of National Brands Plan to Spend More Locally Next Year

November 1, 2012

According to a blog post on MarketingCharts.com 47% of national brands plan on spending more on local advertising next year and only 8.6% plan on spending less. The post further speaks to where national brands intend to spend their money locally, According to the latest report, brands will be placing an emphasis on digital marketing, […]

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Ad Mediums Have to be Relevant, Or Else.

October 16, 2012

A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats.  For the most part ads are still intrusive, you’re watching television or reading a newspaper and your train of thought is interrupted by an ad about something  you may or not be in need of.   So, it’s important […]

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The Future of Ad Spending is Certain, to a Point

October 15, 2012

 Here’s another prediction about how the Internet will grow in the future as an advertising medium at the expense of traditional advertising. While the research cited here comes from eMarketer the article is from Ad Age with this comment about advertising five years from now, Once again the ad business will be growing. But a new media […]

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Mobile Spending On The Rise With SMBs

October 8, 2012

According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year. While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because […]

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A Good Mobile Site Beats a Good App

October 1, 2012

Here is some good news for brand marketing managers who are working with limited budgets and have a plethora of options to spend money and time on.   According to this study mobile consumers prefer to use a mobile website over an app when using their phone to shop.   With this chart you can […]

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Mobile Ads and Your Dealer Channel

September 28, 2012

Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of […]

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Mobile Works for Couch Potatoes Too

September 4, 2012

Local advertising is continually changing and mobile should be a big part of your plans going forward.  Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product.  That certainly is one reason why mobile should be a part of your strategy.  But, […]

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Retailers Need Help in Selling to Consumers Who are Showrooming

August 15, 2012

Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price.   If you’re a retailer, you naturally think this is a […]

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Paid Media Meets Owned Media on a Landing Page

August 13, 2012

Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos.  I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today.  Here’s a drawing from a very good article on Search […]

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Make Mobile Ads More Relevant by Making Them More Local

August 8, 2012

Here’s another study that confirms what I think is obvious.  If you want a digital ad to be more relevant simply make it more localized and the best way to do that is to collaborate with your local dealers. This chart is from an IAB study where they first of all learned that 70% of […]

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