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The Closer They Are the More They Look

March 11, 2013

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on                           The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business   It all makes perfect sense: […]

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Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price.  What’s a retailer to do?   The above chart […]

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What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

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Traditional Media Ad Spend Continues to Decrease

February 20, 2013

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]

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Facebook Newsfeed Ads Work for Retailers

February 13, 2013

Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]

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The Internet Makes Local Marketing Much More Challenging

February 12, 2013

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at and thought it was worth sharing. The author, Greg […]

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Marketers Lowering Traditional Media Ad Spend

February 5, 2013

Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013.   This information is from an article on Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]

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Catalogs Have More Influence on Shoppers Than Social Sites

January 17, 2013

Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online.  It’s comparing apples to oranges. Click image to enlarge this interactive chart. This chart comes from The Baynote Blog and makes this point: The survey was fielded by the […]

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Newspaper Then Online Most Popular Media Ad Buys for Dealers

January 14, 2013

Here’s a very recent report on what media small businesses are using locally to promote themselves. The chart is from a study done by Borrell Associates, the article you can read is from where they go on to explain that: Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still […]

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Digital Ad Spend Will Be 25% of Total Spend in 2016

January 10, 2013

Here’s a chart from that tracks the growth in digital ad spend worldwide and shows it as a percentage of total ad spend.   By 2016 digital will makeup 25% of the total ad dollars spent: Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer […]

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