There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
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I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
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Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and mobile apps to enhance the shopping process […]
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Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of the Internet. It used to be retailers worried about […]
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The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of time on Facebook, the pages are free, so it all adds up to a great ROI. But, we still have a long way to […]
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I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
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We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the printing industry and they recently published this chart. It’s easy to see the downturn in the industry over the last several years […]
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“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the use of smartphones and tablet computers by consumers while in a store to buy the product they are interested in online, for a […]
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When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us and other things via the Internet. Just imagine if your car told you about a fuse about to blow; […]
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Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you’re […]
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