Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose, quickly. Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that smartphones […]
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It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us an idea of how things may go in 2012. Not too surprising that much like every other study we’ve seen, projections for traditional […]
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This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by consumers and we’ve seen several studies that indicate consumers are using smartphones at retail already. Amazon even has an app that allows consumers in a […]
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Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
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Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. Way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while […]
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Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
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Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar code of a product they are interested in buying. Amazon then provides a description of the product and an easy way for […]
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I don’t think we have ever seen anything like the growth predicted in the usage of tablet computers. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%. You can throw out all the old records for adoption of new technology because this will beat everything […]
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In a recent report from comScore we see that the Fixed Internet is an overall preference over newspapers when it comes to methods used by females to do price comparisons. This is the first time I’ve seen the term “Fixed Internet” in a research report and I think it’s a good way to delineate and therefore […]
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With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting rid of issuing paper checks, in favor of Direct Deposit or a prepaid debit card that will be funded electronically. Finally. […]
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