How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile. Mobile advertising is the current ultimate in reaching […]
Here’s another in a long line of studies documenting the shift and growth in local advertising from traditional media to digital media. This study was done by BIA/Kelsey and they report that, “SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent […]
Here’s a graph from Forrester Research that should help you plan you marketing budget for next year. To put these numbers in perspective to today, Forrester tells us that by 2016 the $76.6 billion spent on Interactive is equal to what is spent on television advertising this year. Search and display make up the bulk […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
There continues to be a significant gap in the amount of time consumers spend online with the amount of money advertisers spend online to reach those consumers. Old habits are hard to break as we see advertisers continuing to spend money on newspapers and magazines as readership continues to decline. It looks like television gets […]
Here’s another report that tells us something about how retail advertising is changing, or should be. The big point here is that as smartphone sales and usage grows it’s time to help your retailers develop content for mobile sites. The numbers are clear that smartphone users are looking for product information, then local stores, then […]
Facebook has become an important part of local advertising for many of your retailers. It’s relatively easy to setup a page, it’s free and it’s popular. The challenge is keeping it interactive and that takes time, effort and good content. We’ve been asked many times how often a retailer should post something new on their […]
Here’s a new report from e-Marketer that tells us what online tactics local businesses are using. The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. […]