How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile.
Mobile advertising is the current ultimate in reaching local consumers, as you now know where they are, even if they aren’t living in the market. Like a person driving through town in need of tire service, a perfect scenario for mobile advertising.
Currently eMarketer estimates that 38% of all mobile users in the US have smartphones. And, there’s plenty of data that says they use it to surf the web for local products and services.
Mobile is a great way for your local retailers to promote your brand and their services cheaper, better and more effectively than simply advertising in the local newspaper. The bad news is that most retailers don’t know how to advertise on mobile and even if they did, they don’t have the resources to make it happen. That’s good news for brand managers who are savvy enough to fill the void and give the retailers all they need to take advantage of mobile.
The best place to fill the void is through your ad builder/marcom portal where you can have your retailers build the landing page, make the buy and see the results.
The technology is here to make it happen, today!