Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
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Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
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The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an app where you can search from your phone via voice commands and the results are based on your physical location. So, if someone is using […]
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As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult […]
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Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local […]
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We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
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Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]
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What we can do technically often times is way ahead of what consumers want or can afford. Well, as more people get smartphones, the more effective it will be to market to them based on where they are. Take a look at what is happening to smartphone sales right now. Here’s how Flurry Analytics describes […]
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Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for […]
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