Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows.
What’s a marketer to do?
We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones?
Here’s some reassuring predictions about local search and mobile:
The good news here is that you can continue to spend time, effort and money on refining your local search efforts knowing that your efforts will pay off in mobile as it grows.
Display fits the same model, so even though the future is changing with new and better devices, it’s safe to assume for now that working on moving your retailers from relying solely on print to more on digital is worth it for now and into the foreseeable future.