We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]
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As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a great one from Garrick Schmitt of Advertising Age. While the post is a great resource for all that is going on in […]
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If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years. The Yankee Group who did this research predict […]
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Following up on our blog post from Sept 24th about new Print to Mobile marketing. I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode: Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by […]
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A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010. Well, if a television is connected to the internet, it […]
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Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs. Well, now there is another reason to watch and wait, Nielsen is showing […]
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Here’s a very good PowerPoint Presentation from The Pew Research Center that will tell you everything you need to know about Twitter users at this point in time. One point that Pew references in their research that isn’t in this presentation comes from a Harvard study. Harvard took a random sample of 300,000 Twitter accounts […]
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It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010. Winner: Digital and Mobile Media Loser: Traditional Media Winner: […]
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At first you might think that heavy social media users would use email less because they found another way to communicate but a recent informal study from The Nielsen Company found the opposite to be true. It starts to make sense that it would increase email usage because so many of the Facebook and other […]
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Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent on mobile starts at only 2.2% in 2009. Consumers are definitely using their phones but the variation in platforms and hardware make […]
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